Buy More. Save More.

Goals

Drive the purchase of digital Car Wash Books during pollen season, which allow customers to receive 40% off when they purchase five washes. Achieve the sales goal.

Insights

Research showed that customers resonate with free offers more than discounted ones. Also, people are generally unaware of how damaging pollen can be to one’s car.

Big Idea

Boldly highlight the two free car washes effectively accounted for in the deal when customers purchase three and connect this value to protection for their vehicle throughout the season.

Accountabilities

Creative Direction - Art Direction - Project Management

Result

Sales exceeded the target goal by 105%.