Bold Frosted Flavor

Goals

Rollout and drive awareness of our new Quenchable Ice private label product. Achieve the sales goal.

Insight

Frozen carbonated beverages are typically marketed toward kids, despite data suggesting that most of the demand today exists among Millennials.

Big Idea

Create a fun yet modern FCB campaign that centers on a Millennial audience.

Accountabilities

Brand Direction - Creative Direction - Art Direction - Project Management

Result

Sales exceeded the target goal by 74%.