Elevated Convenience

Goals

Rebrand Dash In to communicate its new culinary mission, store design, and improved customer experience. Support the achievement of the ambitious first-year goal.

Insight

With the rising competition within the convenience store space, Dash In needed to evolve its position and clearly showcase its points of difference in customers' minds.

Big Idea

Refresh the brand identity and tone of voice to better represent a fresh food destination instead of a typical convenience store and highlight the made today, gone today philosophy.

Accountabilities

Brand Direction - Creative Direction - Art Direction - Project Management

Results

Projected first-year sales were exceeded by 57%. Global Convenience Store Focus recognized Dash In as the 2024 1st place Best Foodvenience Store in North America and 3rd place internationally.