Eat Like A Kid Again

Goals

Rollout and drive awareness of our new Cereal Donut and achieve the sales goal.

Insight

The rise of the Kidult consumer segment (adults who enjoy traditionally associated kids' products) presented an opportunity to create and market this unique pastry.

Big Idea

Lean into the Kidult phenomenon while displaying the well-crafted and delicious qualities of the item.

Accountabilities

Creative Direction - Art Direction - Project Management

Result

Sales exceeded the target goal by 28%.