Not Your Average Chicken Sandwich

Goals

Drive interest in our new Chicken BLT and meet the sales goal.

Insight

Research showed that the impact of the “chicken wars” increased the market demand for southern-style chicken sandwiches. At the same time, consumers were also seeking out high-protein products. This intersection of demand created an interesting opportunity.

Big Idea

Differentiate the product in the market by highlighting its 50g of protein.

Accountabilities

Creative Direction - Art Direction - Project Management

Result

Sales exceeded the target goal by 310%.