True Premium Tea

Goals

Launch and drive awareness of our new Vera Premium Tea ‘better-for-you’ private label product and achieve the sales goal.

Insight

Research indicated increased demand for fresh beverage products with fewer additives, artificial flavorings, and better quality.

Big Idea

Position our product, made from flavorful black-leaf tea with minimal additives and pure cane sugar, as a refreshing beverage that pairs perfectly with various menu items.

Accountabilities

Brand Direction - Creative Direction - Art Direction - Project Management

Result

Sales exceeded the target goal by 35%.